Types of Coaching

You may have heard about several “types of coaching.” In truth, all true coaching is the same. What changes are the goals and the context in which people want to achieve those goals. The principles of coaching can be applied in a variety of ways bases the context and the coaches areas of specialisation. “Types of Coaching” should not be seen as rigid categories but areas of specialization, and many coaches work in more than one of these areas.

Personal or Life Coaching

Personal or Life Coaching is a process for creating positive change in oneself. Life Coaching is both present and future oriented. Life coaching is about getting desired results in one’s life - be it professional or personal. Life coaching gives you the opportunity to review all areas of your life, re-energize and bring back purpose and passion to living. It allows you the time to focus on the areas of your life may need more attention. Coaches help individuals to explore what they want in life and how they might achieve their aspirations and fulfill their needs. Personal/life coaching generally takes the individual’s agenda as its start point.

Personal or Life Coaching can encompass a wide range of issues, from inner work on thoughts and emotions through relationships with significant others, to very specific career goals and practical action plans. With the assistance of your coach, you can gain control over your life, giving it purpose and direction through clarifying values, identifying motivational factors, establishing personal goals, and providing encouragement and accountability during challenging times. As a valuable partnership, life coaching can help bring personal dreams and passions to reality.


Performance / Executive Coaching

Performance coaching activities are aimed at enhancing an individual’s performance in their current role at work, to increase their effectiveness and productivity at work or to prepare themselves for the next role they want. Performance Coaching for top-level management to improve strategic decision-making and leadership is generally called “Executive Coaching”. The difference between life coaching and performance coaching is often one of degree of emphasis, and will depend on the individual coach and client. Broadly speaking, in life coaching the main focus of attention is on the client’s life as a whole; while in performance coaching, the main focus is on someone’s work, while recognising that truly effective professional development requires a healthy balance between work and other areas of life.

Performance / executive coaching is a detailed process designed to help facilitate leadership development and personal growth resulting in improved performance at work. This form of coaching can be geared towards onboarding an individual during his or her transition into a new environment, guiding the individual through an organizational change, such as a merger or restructuring, or training the individual to learn and employ a new skill set